IT Search Providers
March 2, 2010 Advice, Experts No CommentsMy IT Department recently switched the IDX provider for my web site, and I thought I would share that experience with my fellow agents. The process, and the bumps we encountered along the way, might help others.
The main reason we decided to switch providers was because I am branching out into commercial properties. The current provider (Wolfnet) uses FMLS data feeds. I do not know if the issue is with FMLS’ data or with Wolfnet’s service, but the commercial search abilities provided were absolutely inadequate. So, my IT department spent a week reviewing other providers. What follows is the review by my IT department.
The provider we settled upon was IDX Brokers. Their residential search was just as good as the old provider, and the commercial search options are even better than the residential ones. One reason for the difference was the fact that they use GA MLS data instead of FMLS. We cannot speak for the underlying quality of the data provided by the two multiple listing services, but we can compare the results received from the two IDX providers.
With Wolfnet, we were allowed one “skin” that determined the look and feel of the listings displayed, and the only way to integrate it with our own web site’s branding was the use of an IFRAME. The width was not adjustable, nor the height, number of listings returned, in short nothing was customizable. There was no control over the search options. The only thing that could be controlled was the initial view of the map-based search (coordinates and scale).
With IDX Brokers, we have a choice of approximately a dozen different display options for each page: map search, basic search, advanced search, results, and detail. Each page came with 1 to 3 different display widths. They have CSS that I can customize to change it even more. And they take our existing web site, harvest the “look and feel” and create their own wrapper to provide our look and feel on their page. On top of that, they gave us access to the wrapper code to customize even further. Since it is PHP based, it fits well with our PHP based web site.
A feature we had never expected when we signed up turned out to be one of the best. We can sub-domain our own url. That means what shows up in the address bar is not www.provider.com/searchstuff but rather propertysearch.adrianawest.com. Another bonus feature was that this sub-domain allowed our Google analytics code to work so that all search traffic gets indexed in Google analytics with the rest of our site traffic. For the first time, we can see how much time our visitors spend searching, what their searches were, what properties are popular, etc. Both providers allowed us to see who signed up and what properties they saved, but that was the limit for the old providers.
Three negatives about the new service: it is a little slower than the old search, they offered no trial period so I could check them out before cutting off the old service without paying two providers at the same time, and the map setup was considerably more difficult.
Finally, the straw that broke the camels back and made us decide to publish this review as widely as possible was the way we were treated when we tried to cancel the old service. First we were sent to a voicemail box that no one answered twice. Then we were told it had to be in writing. Then we got an email saying that we had signed up for a year-long contract and will be billed until the year is complete. Reminiscent of the old days of AOL or how the current major cell phone companies are – captive audience contracts. The new provider is confident enough about the quality of their service to offer a month-to-month agreement.
We believe it is not only our right to express our opinions when we receive bad service, but our obligation to reward good service by expressing our opinions as well. We thought you should know.
We would love to hear other people’s experiences.

